Sales Transformation
The Journey Toward
Sales Transformation
Competencies, Behaviours, Practices, Results

The Challenge
How can you consistently sell well—and even better?
Sales organizations are constantly seeking ways to achieve superior results in markets defined by uncertainty, change, and volatility.
Commercial leaders have discovered that the key lies in moving beyond periods of good—but random—results. Quick wins are fleeting; sustainable results make the real difference.
It’s a journey where, if you succeed in developing your organization’s capability to consciously generate better outcomes—by understanding the true growth levers—you’ve already solved half the problem.
The other half of the solution lies in the continuous adaptation of sales practices to market realities, the systematic development of sales competencies, and the adjustment of behaviors to the new generations of customers.
When it’s time for a re:Start, re:Birth, re:Invention, or re:Adaptation—we’re here. With a transformation solution tailored to your organization’s specific needs.
Our Mission
We support the transformation of sales organisations for sustainable performance with a complete package of services: strategic guidance, consulting for the implementation of best practices, coaching, and training for the development of competencies and behaviours.
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What Does Sales Transformation Mean?
Sales transformation is a change initiative aimed at:
- Aligning the organization with market demands
- Achieving the company’s medium- and long-term objectives
- Maximizing financial and operational results sustainably
- Keeping pace with current changes (technology, products, ideas, sales channels, etc.)
It may involve:
- Reorganising departmental structures
- Improving processes
- Adapting roles
- Implementing best practices
- Redefining ways of working in sales departments and related teams
Signs of a Successful Transition
- Speed in adapting to change
- Taking on a leadership role in the market
- Increased speed in innovation and strong collaboration in self-directed teams
- Engaged employees motivated by professional growth
Transformation Services
We run transformation projects under the umbrella of the Sales Transformation Bureau—an integrated package of services including:
- Defining the strategy for Sales Transformation
- Developing competencies and behaviors through training and coaching
- Implementing the Resolve Sales working model
- Consulting for the implementation of sales best practices
- Coaching for leaders involved in the transformation process

What Should You Be Prepared For?
Every organisation has its own way of preparing for change.
Successful transformations are built on a well-articulated vision, openness to change, patience to achieve the expected results, and a management team ready to lead by example for the entire organization.
Let’s find the answer to this question—as the first step in a unique journey.
Sales Transformation Components
Ignite
Alignment, embracing values and principles, motivation to take action
Educate
Skill development, mastering techniques, adopting key behaviors
Implement
Consistent practice, performance development, coaching
Grow
Expanding adoption to other groups/divisions, iterations for growth
Journey Partners
We are passionate about change and support those who lead it.
We continually train, certify our expertise, and grow our experience in transformation initiatives—so we can support you when it matters most

Marian Stirbescu
Senior Trainer &
Consultant

Nicoleta Raduta
Trainer &
Consultant

Adrian Badea
Senior Trainer &
Consultant

Mihai
Constantinescu
Trainer &
Coach
Free Exploratory Workshop
Are you interested in exploring how you can transform sales within your organisation?
If so, send us an email at training@axioma.ro or call one of the numbers listed in the header.
Looking for something different?
Sales Transformation – Does this sound close to what you’re looking for, but not quite it? Let us know, and we’ll help with a customized solution.
Access our contact information here.